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Insights, guides & market data

Reads to make you a smarter buyer or seller

We publish weekly. Buyer guides, market pulse reports, and tactical advice for agents.

โ˜… Editor’s pick
Buyer Guide 6 min read18 May 2026

How to decode a builder’s carpet vs. super-built-up area in 5 minutes

Most builders quote “super built-up” area, but what you actually use is the carpet area. Here’s the 5-minute crash course that’ll save you from paying for staircases and lift shafts you’ll never live in.

RM
Rakesh Menon
Founder & CEO
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18May
Buyer Guide6 min read

How to decode a builder’s carpet vs. super-built-up area in 5 minutes

Most builders quote “super built-up” area, but what you actually use is the carpet area. Here’s a 5-minute crash course.

Read article
11May
Market Pulse8 min read

Dubai Marina Q2 report: rentals up 12%, micro-units leading absorption

Our quarterly look at Dubai Marina shows a clear shift toward micro-units, with 1-bed rentals up 12% YoY.

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03May
For Agents4 min read

Three lead-nurturing scripts your CRM should automate today

If you’re still copy-pasting follow-ups, you’re leaving deals on the table. Try these three sequences.

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28Apr
City Guide9 min read

The Pearl, Doha: A neighbourhood-by-neighbourhood breakdown

From Porto Arabia to Qanat Quartier, here’s how each of the Pearl’s zones stacks up for buyers and renters.

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22Apr
Buyer Guide7 min read

First-time NRI buyers: a checklist for property in India

Power of attorney, NRO accounts, repatriation rules — everything you need before you sign.

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15Apr
Market Pulse6 min read

Bengaluru luxury segment: โ‚น 4 Cr+ homes hit record absorption

Despite headlines about slowdowns, ultra-luxury Bengaluru just had its best quarter ever. We dig into why.

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08Apr
Trends5 min read

Why every 3 BHK floor plan in 2026 has a study nook

Post-pandemic floor plans are quietly being redesigned. Here’s the one feature builders won’t shut up about.

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01Apr
For Agents6 min read

Calculating real ROI on your paid lead spend (template inside)

We built a spreadsheet that every agent in our network now uses. Free download, no email gate.

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25Mar
City Guide10 min read

Palm Jumeirah’s Frond G versus Frond M: which side is right for you?

The fronds aren’t interchangeable. Here’s the honest comparison for buyers choosing between G and M.

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